Case Study: Engaging PVR fans on Facebook How AliveNow helped shoot the movie-crazy hearing on the PVR Cinemas Facebook varlet. The Challenge PVR Cinemas on Facebook (www.facebook.com/MoviesAtPVR) is the official Facebook page with thousands of fans. PVR approached us to assemble what interesting, creative and viral ideas we had in mind to engage with the bouffant fan base on the page. The listening on the page were young and prohibitedgoing in nature. They also had a passionateness for movies and were fans of many actors, directors, films, and so forth In general we could conjecture that the companionship level of these fans for movies was high. We came up with a mere(a) but viral application program on Facebook to engage with the audience on PVR and the battle was a huge success! Strategy and approach cognize that the audience on the PVR page were very passionate more or less movies in general, we decided to reward the ones with the best knowledge of movies, actors, directors, etc. We came up with the PVR pip Quotient application. In this application, a exploiter has to purpose five simple questions about movie trivia from Bollywood and Hollywood and if they scored 100% they were rewarded with a PVR movie ticket! We used the Facebook application programme and the Facebook Ads platform to reach the right audience and hand the desired results.

PVR direct Quotient exertion - Landing Page application program Landing page Once the exploiter lands on the page, they permit to LIKE the page to enter the app and lead sectionalization. If a substance abuser doesnt LIKE the page he/she cannot take part in the quiz. Rules subsequently LIKING the page, the ru! les of the competition are shown. later on reading them, they have to click on NEXT. PVR Film Quotient Application - Take the Quiz Take the Quiz! After Allowing the app on Facebook they will be directed to this page where a user has to click on TAKE THE QUIZ to ferret out out how good their Film Quotient is! PVR Film Quotient Application - reply Qs Answering Questions...If you want to get a full essay, establish it on our website:
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