Nike & Rebook

GLB 300 Gateway to Global business Assignment #1 political party and Industry Information Introduction: In this splice to shroud, I intend to discuss and deliver all-important(a) facts on two fortune 500 companies. The specific companies I drop by the wayside be covering ar leaders in the manufacturing of graduate student quality footwear, frock, equipment and accessory products. This report will take a sur fount look at the Economic, technological, and overall general environment that from each unity company operates and ultimately competes. The purpose of the reading provided is to show how each company is fairing in the market with which it is operating, and more(prenominal) specifically how each company is doing in competion the former(a). The two companies compared in this report are ? Nike and Reebok. The two are synonymous with acrobatic apparel and footwear. Nike and Reebok for all practical purposes operate in the aforementioned(prenominal) universal business environment. ·         Economic milieu: Each Company in the beginning relies on its retail gross gross sales and in doing so they essential be aware of the economy, spending, and work tastes as they apply to consumer habits. The telephone circuit rating of each company is said to be underrated principally impart because of financial analyst who feel there sales primarily believe on fashion trends, in other words if one suddenly becomes un-hip were would revues go?

(Fortune 500) ·         Technological Environment: Both Nike and Reebok face intense competion and rapid changes in engine room and consumer preferences in the athletic footwea r and apparel markets. Research and ripenin! g efforts are a key factor in each of the companies successes and in the FY-98 both spent over 70 one zillion million million dollars on research and development. The two companies take for to not tho design the best shoes tho also cause them the most efficiently possible (S& ampere;P). ·         Socio-Cultural Environment: For the two companies discussed this might be the most important environment. As mentioned... If you necessity to get a full essay, monastic order it on our website: OrderEssay.net

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