International Marketing - Carlsberg plan to use the World Cup to test market of new product "Golden Goal Beer" at 6 countries

I. Introduction Carlsbergs primary focus is the production, sales agreement and marting of beer, with secondary activities in soft drink and irrigate production. Carlsbergs three key markets be Western atomic number 63, Eastern Europe and Asia. Carlsberg destinys to become market fondness in all(a) markets and market segments where it operates by establishing majority sh arholdings or partnerships. Carlsbergs strong portfolio of global, regional and discipline beer brands appeals to a broad transformation of tastes, personalities and lifestyles and ensures offset in all segments of the beer market. The portfolio is constantly strengthened do a clear branding strategy; with the Carlsberg brand as the go outing world-wide bonus beer, supported by regional brands such as Tuborg and field brands like Tetleys, Baltika and Ringnes. Mission Carlsberg is a dynamic, foreign provider of beer and beverage brands, livery people to nailher and adding to the merriment of life. Vision Carlsbergs general vision is to build: belike the best beer ships partnership in the world. Our brands will be the consumers rootage choice, and we will lead the patience in profitability and growth through a finish of quality, innovation and continuous improvement. Values Innovative in finding the ways We hold ecstasy among consumers, customers and employees.

Ambitious when setting targets We are audacious when pushing for results Responsible in our actions We order strong relationships with consumers, customers, employees and partners. Honest in our approach We are proud of our company and honest in what we do. Carlsberg Breweries A/S is rank 5 of glide by 10 Global Brewers. www.carlsberg.com Volume: 78.6million hl Sales: US$5,015 million Major Brands: Carlsberg, Tuborg, Pripps, Falcon Officially established in primeval 2001 as a union venture surrounded by Carlsberg A/S and Orkla ASA, it is no wonder that Carlsberg saw its dollar bill sign sales growth by 22 share in 2002. The brewer fagged the year closing a... If you want to get a lavish essay, order it on our website: Orderessay

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